Our Story
Marie: Brand Creator
Marie, a talented artist in modern art and a fashion designer with deep roots in the South of France, carries her mother's legacy in every bottle of Serendipity. Raised by her late mother, a French artist who specialized in scenography, plastic arts, painting, interior design, and product design, Marie draws inspiration from both her mother’s creative influence and the rich perfumery heritage of Grasse, France. Each scent she crafts is a tribute to the artistry and passion that shaped her life.
“For me, fragrance is like painting—every note, like every brushstroke, tells a story. Growing up surrounded by the artistic spirit of my mother and the fragrant fields of Grasse, I found my passion in creating scents that capture the beauty of chance encounters. Serendipity is not just a concept; it’s the essence of a lifestyle, passion, and the
world of art.”
— Marie, Creator of Serendipity
The Art of Fragrance Creation
"Serendipity was founded on the belief that the best moments in life are those we don’t plan for—the serendipitous. Based in Grasse, the heart of French perfumery, our fragrances are crafted with an artful balance of luxury and sustainability. We blend traditional craftsmanship with modern elegance, and each fragrance is created with a story behind it, celebrating the beauty of chance encounters."
Brand Promise
"At Serendipity, we are committed to crafting extraordinary fragrances that highlight the beauty of chance encounters and the joy of unexpected moments. Our mission is to provide you with perfumes that are not only luxurious but also personal and evocative, enhancing your unique style and presence."
Brand Values
Heritage
Our perfumes are crafted in Grasse, the cradle of perfumery, where the art of scent extraction has been perfected over centuries.
Quality
We use only the highest quality ingredients, meticulously formulated by skilled chemists and artisans.
Innovation
Our state-of-the-art equipment and innovative techniques ensure that each perfume is a masterpiece.
Passion
Every fragrance is a labor of love, created in small batches to ensure finesse and superior quality.
Storytelling
Each of our 12 niche perfumes tells a unique tale, unfolding beautifully throughout the day.
Sustainability
Sustainability and Environmental Impact
"At Serendipity, we believe that luxury and sustainability can and should go hand in hand. Our niche perfumes are crafted with a deep respect for nature, ensuring that our pursuit of excellence does not compromise the planet. We are committed to minimizing our environmental footprint through every stage of our production process."
Natural Ingredients
"We source only the finest natural ingredients for our perfumes. By selecting botanicals and essential oils that are sustainably harvested, we ensure the highest quality while protecting biodiversity and ecosystems."
Ethical Sourcing and Manufacturing
"Transparency, fairness, and ethical practices are at the core of our sourcing and manufacturing processes. We believe in creating products that are not only good for our customers but also for the communities and environments from which we source."
Cruelty-Free Products
"We are proud to say that none of our products are tested on animals. Our perfumes are certified cruelty-free, reflecting our commitment to ethical treatment of all living beings."
Fair Labor Practices
"We ensure that everyone involved in the creation of our perfumes is treated fairly and respectfully. This means fair wages, safe working conditions, and no exploitation. We work closely with our suppliers to uphold these standards across our supply chain."
Traceability
"Our commitment to ethical sourcing includes full traceability of our ingredients. We believe our customers have the right to know where their products come from and how they are made."